Verbal identity
(brand platform)

Who we are → What we create → For whom → Why we do it → Our strengths → Who we aim to be

How it works?

We take the time to fully understand your business, diving deep into the current landscape, cultural and social contexts, and industry trends. By exploring your target audience, we pinpoint what makes your brand unique. Together, we’ll define your brand’s role, character, and values, analyse competitors, clarify your market position, and develop a clear and cohesive brand concept.

Business challenges we address:
— Set a clear direction for brand growth
— Stand out from the competitors
— Engage with new target audiences
— Scale your brand effectively
Our approach:
We’ll create a comprehensive document that captures your brand’s essence, acting as a guide for leadership, staff, partners, and investors. This document will ensure everyone is on the same page and provide a creative brief for visual and communication strategies.
What’s included:
— Brand Character: How your brand engages and supports your audience.
— Core Values: The key principles driving your brand.
— Emotional Benefits: The feelings your product evokes in consumers. Make them feel!
— Rational Benefits: The practical advantages your product offers. Show them the value!
— Brand Attributes: The features that give your product a competitive edge. Demonstrate it!
— Mission: A concise statement that defines your brand’s purpose.
— Brand Essence: The core message you want to establish in consumers’ minds.
— Brand Insight: The need or problem your brand addresses.
— Target Audience: Segmentation, motivations, and barriers.
— Market Positioning & Competitors
Timeline:
1. Brandstorming and discovery: A 2-3 hour workshop with brand’s founders.
2. Presentation of the brand platform: Sharing our findings and strategy.
3. Client feedback period: 1-2 weeks to review and refine.
4. Final revisions: A week to make any necessary adjustments.
5. Finalisation: Delivering the completed brand platform.

We know this might seem comprehensive, but don’t worry — we’ll guide you through every step. With your verbal identity defined, you’re now set to explore the next exciting chapter of your brand’s journey: your visual identity. Let’s dive deeper.

let's see how your brand can unveil

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We honor the Traditional Custodians and First Peoples of Australia, acknowledging their endless connection to the land and culture where we live and work.