Voice identity
(TOV development)

How we sound → What we say → Who we’re speaking to → Why we chose this voice → What makes us unique → How we want to be perceived

How it works?

We define a tone of voice that reflects your brand’s character and identity. Whether it’s serious and professional, friendly and welcoming, or creative and playful, we ensure your brand’s voice resonates with your audience.

We develop a comprehensive communication strategy tailored to your target audience and brand uniqueness. By analysing competitors and understanding audience needs, we create an effective communication plan that defines how your brand should sound across different contexts.

Outcome:
A tone of voice strategy that covers all aspects of brand communication, offering clear guidelines to help you achieve your business goals. These documents will serve as the foundation for all your marketing, advertising, and content campaigns.
Business challenges we address:
— Effectively reaching your target audience.
— Optimising marketing investments.
— Strengthening your brand’s market position.
— Boosting sales.
— Building brand recognition, trust, and emotional connection.
Our Approach:
We compile everything into a user-friendly presentation or Notion page, including an audience analysis, TOV guidelines for Instagram, ad recommendations, content plan, Instagram design mockups, and monitoring and reporting strategies.
What’s included:
— Market, competitor, and audience analysis.
— Defining key messages and tone of voice.
— Developing tactical recommendations including communication examples for Instagram, customer feedback, and brand positioning with potential partners.
— Creating a content plan for Instagram: Covering themes and topics relevant to your audience.
— Designing visual elements for Instagram: To ensure a cohesive brand image.
— Monitoring and adjusting strategy: refining tone of voice based on feedback and results.
Process:
1. Briefing and information gathering 
2. Formulating the overall TOV and key messages Incorporating feedback and adjusting TOV (if needed) 
3. Content plan development and design mockups 
4. Finalising the Instagram strategy 

With your brand’s voice now fully realized, you’ve crafted a complete and cohesive identity that speaks, resonates, and shines. This final piece of the puzzle ensures your brand not only stands out but connects deeply with your audience, creating lasting impressions and driving meaningful engagement. Your brand is now ready to make its mark with clarity, consistency, and impact.

let's see how your brand can chime!

Feel free to fill in the fields below

Thank you and nice to meet you!
Our manager will reach you out soon

Oops! Something went wrong while submitting the form.
We honor the Traditional Custodians and First Peoples of Australia, acknowledging their endless connection to the land and culture where we live and work.