The key images of the identity of the "Sharing Economy" are Maslow's pyramid, consisting of elements — needs, and a person represented in the form of a circle. On the pages of the magazine, the circle is a character who gets into different situations: then he gets rid of things, then they fill him up again. This can be seen in the illustrations that we use to tell stories and convey the mood of the trend. The color of the cardboard box in which we often store or transport things is chosen as the main color for the trend. To show the diversity that people strive for in life, we used a lot of additional colors. The medium plan in the photos of the magazine's heroes and the warm color correction are harmoniously combined with the main color of the identity. Kazimir Text RBC medium was chosen as an accented font, combining various features of pre-revolutionary typography with modern ideas about fashion, form and harmony.

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