RBC Pro
Road is the visual metaphor. Entrepreneurs, that following it, collect the best expertise for the development of their business: analytics, cases, instructions, trends. The identity uses graphics referring to the road aesthetics, arrows, dotted lines. The image color — yellow — symbolizes the midday sun and has a stimulating effect. To a greater extent, it is perceived by the left hemisphere of the brain and has a positive effect on the acquisition of professional skills.
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Credits
Art director: Irina Chernyshenko; Graphic designers: Ksenia Turubanova, Elizaveta Taranina, Anastasia Katkova; Motion designers: Elizaveta Taranina, Ksenia Pleshkova, Head of design department: Evgenia Datsko; and RBC product design team
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