How it works?
We take the time to fully understand your business, cultural and social contexts, industry trends. By exploring your target audience, we pinpoint what makes your brand unique.
Business challenges we address:
Set a clear direction for brand growth
Stand out from the competitors
Engage with new target audiences
Scale your brand effectively
Stand out from the competitors
Engage with new target audiences
Scale your brand effectively
Our approach:
We’ll create a comprehensive document that captures your brand’s essence, acting as a guide for leadership, staff, partners, and investors. This document will ensure everyone is on the same page and provide a creative brief for visual and communication strategies.
What’s included:
Brand Character: How your brand engages and supports your audience.
Core Values: The key principles driving your brand.
Emotional Benefits: The feelings your product evokes in consumers. Make them feel!
Rational Benefits: The practical advantages your product offers. Show them the value!
Brand Attributes: The features that give your product a competitive edge. Demonstrate it!
Mission: A concise statement that defines your brand’s purpose.
Brand Essence: The core message you want to establish in consumers’ minds.
Brand Insight: The need or problem your brand addresses.
Target Audience: Segmentation, motivations, and barriers.
Market Positioning & Competitors
Core Values: The key principles driving your brand.
Emotional Benefits: The feelings your product evokes in consumers. Make them feel!
Rational Benefits: The practical advantages your product offers. Show them the value!
Brand Attributes: The features that give your product a competitive edge. Demonstrate it!
Mission: A concise statement that defines your brand’s purpose.
Brand Essence: The core message you want to establish in consumers’ minds.
Brand Insight: The need or problem your brand addresses.
Target Audience: Segmentation, motivations, and barriers.
Market Positioning & Competitors
Timeline:
Brandstorming and discovery: A 2-3 hour workshop with brand’s founders.
Presentation of the brand platform: Sharing our findings and strategy.
Client feedback period: 1-2 weeks to review and refine.
Final revisions: A week to make any necessary adjustments.
Finalisation: Delivering the completed brand platform.
Presentation of the brand platform: Sharing our findings and strategy.
Client feedback period: 1-2 weeks to review and refine.
Final revisions: A week to make any necessary adjustments.
Finalisation: Delivering the completed brand platform.
Price:
Starts from 3000 AUD.
Verbal Identity — It’s the words that tell the world:
This is us.
This is why we matter.
Words shape perception.
Your words shape your brand story.
Your brand’s story deserves to be heard. Let’s shape it together!
Thank you and nice to meet you!
Our manager will reach you out soon
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