Meaningful brand strategy,

from a Sydney-based branding agency.

A beautiful woman in a transparent shawl.
irina chernyshenko creative director iseenow.co

What is a Meaningful Brand Strategy?

It’s a clear and intentional way to uncover your brand’s true identity, express it boldly, and create genuine connection with people.

I’m Irina — the person behind iseenow.
For me, every brand is a living presence with its own voice, character, and story.

That’s why we treat branding as a process of getting to know someone deeply — and helping them show up with confidence and clarity.

verbal identity

We uncover the core of your brand — its values, purpose, and message — and turn it into a clear narrative. This becomes the foundation for how your brand speaks and connects.

Brand Strategy
Mission and values
Messaging
Brand story
Positioning

visual identity

We develop a visual language that reflects your brand’s character and stands out clearly. From logo to layout, every element is built to support recognition and consistency.

Logo design
Typography and colour
Packaging and layout
Motion Design
Print Design
Environmental Design

voice identity

We define how your brand sounds — its tone, rhythm, and emotional depth — and make sure that voice stays consistent across every interaction.

Tone of voice
Communication style
Messaging examples
Copywriting principles
Brand language system

Our photography captures the essence of your brand with stunning visuals that tell your story. From product shoots to lifestyle and editorial photography, we create images that inspire and connect with your audience.

Product Photography
Portrait Photography
Event Photography
Editorial Photography

Our marketing strategies amplify your message and drive measurable growth. Through targeted campaigns, social media, SEO, and content marketing, we ensure your brand reaches the right people, at the right time, in the right way.

Digital Marketing
Search Engines
Social Media
Paid Advertising
Email Marketing

CHOOSE YOUR PURPOSE — Package options for every stage)

Start

Ideal for: Solo founders, freelancers, early-stage small businesses

Goal: Create a simple yet solid foundation to confidently enter the market

$1200

Mini brandstorm session (1.5 hours)
Core idea & mission definition
Logo (wordmark + icon, basic version)
Color palette (2–3 primary tones)
Basic typography (headline & body fonts)

Outcome: A minimal but clear brand identity that gets you off the ground

Timeline: 1–2 weeks

Launch with Clarity

Grow

Ideal for: Small businesses with traction, ready to build a cohesive brand

Goal: Craft a distinctive visual and verbal identity that resonates and stands out

$3000

Brandstorming workshop (2–3 hours)
Short version Verbal Identity:
Values, character, and unique selling point
Visual identity
Logo (main + responsive versions), Extended color palette, Typography system (headers, body, accent
Visual style examples (grid, social media, packaging or landing page mockup)
15+ page brand guide (PDF)

Outcome: A recognizable brand system ready to support growth and recognition

Timeline: 3–4 weeks

Craft a Cohesive Brand

Lead

Ideal for: Established businesses and serious startups investing in strategic branding

Goal: Build a deep, scalable brand rooted in authenticity and long-term clarity

$7500

Research on market, audience & competitors
Strategic brand workshop (with founders, 3+ hours)
Full Verbal Identity:

Who we are, What we create, For whom, Why we do it,  Strengths, Vision, Brand character, mission, insight & positioning
Visual identity concept

Logo suite (main + alternatives + icon)
Complete color system
Typography & graphic system
Application mockups (up to 5: packaging, site, social, etc.)
Full brand book (30+ pages, PDF)

Outcome: A comprehensive brand system ready for confident scaling and differentiation

Timeline: 5–8 weeks

Lead with Purpose

Ready to take the next step?
Share your project with us, and let’s create something remarkable together.

Start Your Project