Meaningful brand strategy,
from a Sydney-based branding agency.
What we do
What is a Meaningful Brand Strategy?
It’s a clear and intentional way to uncover your brand’s true identity, express it boldly, and create genuine connection with people.
I’m Irina — the person behind iseenow.
For me, every brand is a living presence with its own voice, character, and story.
That’s why we treat branding as a process of getting to know someone deeply — and helping them show up with confidence and clarity.
verbal identity
We uncover the core of your brand — its values, purpose, and message — and turn it into a clear narrative. This becomes the foundation for how your brand speaks and connects.
visual identity
We develop a visual language that reflects your brand’s character and stands out clearly. From logo to layout, every element is built to support recognition and consistency.
voice identity
We define how your brand sounds — its tone, rhythm, and emotional depth — and make sure that voice stays consistent across every interaction.
Our photography captures the essence of your brand with stunning visuals that tell your story. From product shoots to lifestyle and editorial photography, we create images that inspire and connect with your audience.
Our marketing strategies amplify your message and drive measurable growth. Through targeted campaigns, social media, SEO, and content marketing, we ensure your brand reaches the right people, at the right time, in the right way.
Wherever You Are — There's a Purposeful Package for You
Start
Ideal for: Solo founders, freelancers, early-stage small businesses
Goal: Create a simple yet solid foundation to confidently enter the market
$1200
Outcome: A minimal but clear brand identity that gets you off the ground
Timeline: 1–2 weeks
Grow
Ideal for: Small businesses with traction, ready to build a cohesive brand
Goal: Craft a distinctive visual and verbal identity that resonates and stands out
$3000
Values, character, and unique selling point
Logo (main + responsive versions), Extended color palette, Typography system (headers, body, accent
Outcome: A recognizable brand system ready to support growth and recognition
Timeline: 3–4 weeks
Lead
Ideal for: Established businesses and serious startups investing in strategic branding
Goal: Build a deep, scalable brand rooted in authenticity and long-term clarity
$7500
Strategic brand workshop (with founders, 3+ hours)
Who we are, What we create, For whom, Why we do it, Strengths, Vision, Brand character, mission, insight & positioning
Logo suite (main + alternatives + icon)
Complete color system
Typography & graphic system
Application mockups (up to 5: packaging, site, social, etc.)
Outcome: A comprehensive brand system ready for confident scaling and differentiation
Timeline: 5–8 weeks
Ready to take the next step?
Share your project with us, and let’s create something remarkable together.
