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Objective

To create a unique and recognizable brand identity that emphasizes the company’s innovative approach, based on the combination of natural processes and cutting-edge technologies.

Challenge

Leeners Biotech aimed to shift from being seen as just a production company and instead become a brand that symbolizes the unity of future technologies and natural solutions.

Approach

Step 1: Brand Platform Development

• We started by identifying key values: innovation, reliability, and nature-inspired technology.
• The positioning focused on the idea that Leeners Biotech develops future technologies by drawing inspiration from nature to create innovative solutions in biopharmaceuticals.

Step 2: Visual Identity Creation

• A DNA molecule symbol was chosen to represent the connection between nature and modern biotechnology.
• We used a clean, cool color palette to reflect the precision and control essential in the pharmaceutical industry.

Step 3: Brand Voice

• The tone of communication was built on expertise and confidence, but with a touch of warmth and empathy, making the brand more approachable and understandable to a broader audience.
• Slogan: "Research Inspired by Life."
• Descriptor: "Effective biotech solutions for global health."

Results

• The new brand identity strengthened client trust and established Leeners Biotech’s position as a leader in biotech innovation.
• The visual and verbal identity made the brand more recognizable in international markets, facilitating business expansion and new partnerships.

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